A New Look for Commerce
Dec. 19, 2019
Did you know Commerce is home to nearly 100 programs with exceptionally diverse responsibilities that have expanded and contracted over the years? In fact, the Department of Commerce has had a half dozen different names as an agency since its founding in 1957.
The binding element across Commerce -- our mission -- is to strengthen communities. We have partners across the state that help us do that by providing guidance on clean energy, infrastructure financing, affordable housing or business development.
We developed our previous logo 10 years ago when the legislature changed our agency name from the Department of Community, Trade and Economic Development (CTED) to the Department of Commerce. To help us move into a new decade, we wanted to design a new logo that more closely represents our diversity while conveying collaboration, innovation and cohesion.
This week we are launching our new logo, which appears above in this message. We believe this logo represents our unique approach to strengthening communities through optimism, diversity, creative problem solving, collaboration and cohesion. It blends both contemporary and traditional looks by using different fonts while adding a human feel through the fresh use of color. The aspirational star in the middle represents our goals of continuous improvement and innovation.
You will begin seeing the new logo on external communication pieces, our website, social media channels, and other informational materials.
While our current logo has served us well, we believe the bright new look reflects our collective aspiration to serve even more people across the state.
As we begin a new decade, we look forward to working with all of you to serve the people of Washington.
We'd also like to take this opportunity to let you know that you can always sign up to receive more information and updates about specific topics, or opt out of receiving information about specific topics at any time by visiting https://public.govdelivery.com/accounts/WADOC/subscriber/topics.
Have a safe and happy holiday season!
Commerce on social media
Commerce is on various social media and we're updating all of our accounts regularly with stories and information about how we're working with communities across Washington state.
Agency Director Lisa Brown is on Twitter @WAComDirector. Keep up with Lisa as she travels across Washington state and globally to understand community needs and works to grow Washington's economy.
Her goal is to reach 1,000 followers by 2020, and she only has about 20 more to go!
You can also follow Commerce's official news and information feeds on Twitter, Facebook and LinkedIn.
Learn how our agency is working to strengthen communities across Washington state in many different ways.